Rain on 14th Asian Television Awards (ATA) Winners

Rain on 14th Asian Television Awards (ATA) Winners. Hallyu star Rain, a documentary on the life and career of the Korean wave star took home three awards at the 14th Asian Television Awards (ATA) held in Singapore. More, his first major Hollywood movie, ''Ninja Assassin'', was released worldwide and has so far grossed $34 million in the US.

Discovery Channel Asia-Pacific's documentary ''Hip Korea: Rain'' won the Best in Cross-Platform Content at the ATA. It was also a runner-up in the Best Music Program and Best Infotainment Program categories.

The documentary focused on Rain's rise to stardom and his ventures into acting and fashion design business.

Rain said ''Ninja Assassin'' was a dream come true.

''This movie helped me dream. My first try was successful. If I keep rising to new challenges, my movies will top the box office someday. I'm not holding my hopes high this time. If my movie enters the top five, it'll be success. I'm going to take it slow,'' said Rain in an interview with Korean TV station KBS.

Rain is one of the most popular celebrities in Korea and the rest of Asia. Last year, Rain launched his clothing line ''Six to Five.''

He debuted in the Korean music scene in 2002. In 2004, he starred together with actress Song Hye Kyo on the hit comedy series ''Full House'' that propelled his career. His albums and concerts are always a hit with fans.

The ATA gives awards to ''excellence in programming, production and performance.'' This year, 1,020 entries were received from Australia, Bangladesh, Cambodia, China, Hong Kong, India, Indonesia, Japan, South Korea, Malaysia, New Zealand, Pakistan, Philippines, Singapore, Taiwan and Thailand.

The winners in the ATA are:

Best Documentary Program - 6420 (Hong Kong) and Yanomami: The Last Tribe (NHK, Japan)

Best Natural History or Wildlife Program or Docu-Drama - Wild China (BBC Worldwide, Hong Kong)

Best News Program - Election Counting Day Coverage (IBN 18 Broadcast Limited, India)

Best Single News Story/Report - John Vause - China /Gold Machine (CNN International, Hong Kong)

Best Drama Series - The Little Nyonya (MediaCorp Pte Ltd, Channel 8, Singapore)

and 1895 in Formosa (Hakka Television Station, Taiwan)

Best Single Drama or Television Programme - Easy Money (Hakka Television Station, Taiwan)

Best Comedy Program - The Iromonea (Tokyo Broadcasting System Television, Inc., Japan)

Best Current Affairs Program - Sunday Report: Sichuan Earthquake One Year On - The Unspeakable Truth (Television Broadcasts Limited, Hong Kong)

Best Children's Program- Super Kid Game (Workpoint Entertainment Public Company Limited, Thailand)

Best Entertainment (One-Off/Annual) Special - My School Rocks Asia Finals 2008 (The Walt Disney Company (SEA) Pte Ltd, Singapore)

Best Entertainment Program- 26 Hours Day (Tokyo Broadcasting System Television, Inc., Japan)

Best Music Program - Indian Idol Season 4 Episode 1 (Miditech Pvt Ltd, India)

Best Reality Program - Revealed - Chinese New Year (Discovery Networks Asia-Pacific, Singapore)

Best Infotainment Program - The New Anatomy Show (NHK, Japan)

Best Talk Show - We The People (NDTV Pvt Ltd, India)

Best Animation- Little Krishna - Assault of the Lethal Bird (Big Animation Pvt Ltd, India)

Best Social Awareness Program- Inside Afghan ER (National Geographic Channel Asia, Singapore)

Best Adaptation of an Existing Format- The Amazing Race Asia, Season 3 Episode 3 (SPE Networks - Asia Pte Ltd, Singapore)

Best Cross-Platform Content - Hip Korea - Rain (Discovery Networks Asia-Pacific, Singapore)

Best News Presenter or Anchor- Martin Soong for Squawk Voice (CNBC Asia Pacific, Singapore)

Best Current Affairs Presenter - Anjali Rao for Talk Asia (CNN International, Hong Kong)

Best Entertainment Presenter-Jon Niermann for Asia Uncut (West Meets East Production, Singapore)

Best Drama Performance By An Actor - Winner -Adrian Pang for Red Thread (MediaCorp Pte Ltd, Channel 5, Singapore)

Best Comedy Performance By An Actor/Actress - Chusak Lamsuk for Raberd Thurd Theung (Workpoint Entertainment Public Company Limited, Singapore)

Best Cinematography- Lonely Planet: Natural Born Traveler Episode 3 (Discovery Networks Asia-Pacific, Singapore)

Best Direction - All Saints Episode 465 (Seven Network Operations Limited, Australia)

Best Editing- Supermen of Malegaon (NHK, Japan)

Best Achievement in HD - Winner - Storm Surfers - Discovery Networks Asia-Pacific (Singapore)

Best Terrestrial Channel of the Year - TBS (Japan)

Best Cable & Satellite Channel of the Year - Discovery Channel (Singapore)