Tiger Woods: The Celebrity 100 Power Rank #2 in Athletes Category. The Celebrity 100 measures power, which boils down to two components: money and fame. Tiger chalked up another monster year on and off the course in 2007. He won his ninth PGA Player of the Year award and a seventh Vardon Trophy (given to the PGA Tour's leader in scoring average) and was the top money winner for an eighth time.
He won the inaugural FedEx Cup, adding a $10 million payout to his bursting retirement account. Off the links he parted ways with American Express after a decade together. He still has big contracts with Nike, Accenture, Buick and Gillette. His latest endorsement: a five-year agreement for his own line of Gatorade drinks.
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